Tourism Australia: Business Events campaign
The campaign centred around a bespoke DM piece designed to capture the attention of corporate travel and events organisers.
Australian Tourism asked us to create a direct mail campaign targeted at travel agents, wholesalers and event organisers throughout New Zealand.
The concept was clearly focused at promoting new Australian destinations for conference and event organisers. The booklet that we built the campaign around employed some unusual production techniques that really reflected the quality and essence of the Australian Tourism brand. We employed a screen printed "faux intaglio" spot varnish technique for the cover and for the inside pages we chose an earthy recycled stock which gave the booklet a fantastic tactile quality.
The finished campaign went to plan and was incredibly well received by both Australian Tourism and their clients alike.