STA ticket wallet redesign
Inspiring and provocative.
Being the world's largest travel organisation for students and young people, the STA Travel brand is upbeat and quirky.
Working with STA is always inspiring as well as challenging and calls for a deep understanding of how the brand is expressed in various contexts.
Often overlooked in the consumer journey, ticketing collateral is an important touchpoint. Tickets represent the start of a potentially life changing experience and a reason to get really excited.
To reinforce this "mind state" we designed this range of ticket wallets to reflect the Face To Face with the world brand story.
We selected compelling images that were upbeat and radiated energy, all shot from a first person perspective.