Scholl 'Relax with Scholl' campaign
New generation, new approach, new campaign.
Scholl is a market leader in footcare and orthotic footwear. Scholl called on us to create an integrated marketing strategy and promotional campaign for their flight socks brand.
Our solution of 'Relax, Scholl's got your journey covered', focused on the benefits of the product (arriving at the destination fit and healthy) rather than taking the scare tactic approach that had been seen in previous campaigns. We developed a media and promotional plan for the campaign that included magazine, press and online advertising, a promotional microsite, in-store point of sale and made things easy for Scholl by sourcing prizes and coordinating the competition.
The response to the promotion was great: the client saw a rise in product awareness and most importantly in sales.