AB Group Roadside Safety Net
Introducing stress free travel
The team at Avis and Budget Rent a Car needed a way of introducing a new insurance package - Roadside Safety Net - to their consumer rental market. The campaign was to be point of sale only, and we needed to produce something that would grab the customer's eye in the often busy branch environment.
Rather than producing an in-store poster, we developed an eye catching A4 counter stand, that would contain DL flyers. The stand was able to be printed on one sheet, then diecut so it could be easily assembled by the branch staff. The DL flyer explains the benefits of Roadside Safety Net clearly and simply, and is a great tool for the customer service staff to help sell the product to the renter.
The stands were a huge hit with the client, and they have seen a good uptake of the Roadside Safety Net package.