Avis 'Less Ouch' campaign
Communicating the value of vehicle insurance to renters
Insurance concepts are notoriously difficult to articulate to the consumer. Vehicle damage is a major cost for car rental companies.
Our objective was to create a strong visual metaphor that immediately connected with the renter. Plainly put, it pays to consider extra insurance but we also wanted to highlight the duty of care that renters have. The band aid concept keeps vehicle insurance top of mind in a positive fun context.